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Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. Ivell adds that generative AI could create unwelcome competitive dynamics. “As

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! From advertising, to sales and branding campaigns, this book teaches readers how to craft effective messages.

Copywrite 260
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15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. A blog is a great place to establish a name for yourself. The Message.

Marketing 350
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

The AI sector has become very competitive. As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. This skillset helps an individual to perform better at work. Motivation.

Startups 211
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Professional Writing Services VS Content Marketplaces: Which is Best?

mention

In the early days of digital marketing, the competition was low, and businesses thrived despite leveraging the myriad benefits of digital marketing. Each writer is an expert in their field; one might be a copywriter, whereas the other might be a content or a creative writer. Drawback: A piece of writing can belong to any niche.

Copywrite 130
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Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups.

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How to Navigate & Attract New Leads in The Dark Funnel

CXL

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Most of their time is spent researching independently online and offline and meeting with the buying group. These places include: Communities and groups (e.g.,