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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Ivell adds that generative AI could create unwelcome competitive dynamics. “As But overall, we see this as a huge opportunity. A Trojan horse?

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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Copywriting: The Definitive Guide. It is understandable. Imitation is the sincerest form of flattery, but avoid replication. Out of chaos comes order.

Marketing 350
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Here Is How Artificial Intelligence Can Make Blogging More Productive

Smart Data Collective

Brainstorming Ideas. This is where AI tools make way for actionable insights based on the inferences and acquired insights which offer intelligently brainstormed topics to the bloggers. Needless to say, finding the right topic is probably the most difficult aspect of blogging.

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

In a survey of 330 respondents (149 agency representatives and 181 brand representatives) conducted by the influencer marketing platform, HypeAuditor, it was found that 41.34% of brands and 26.35% of agencies did not know which influencers their competition was working with.

Marketing 212
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. The amount of work you need to do depends largely on the level of your local competition. A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. We try to be 10x better and more exciting than the competition.” – Nilan Peiris, VP of Growth at Wise. The result?

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5 SEO Lessons for the Modern Content Creator

Zoominfo

We’ve compiled a few simple strategies to help you understand which keywords will drive the most traffic back to your website: Brainstorm keywords: Get the marketing and sales teams together, then brainstorm which phrases and terms customers search for during the buying journey. Final Thoughts: SEO Lessons for Copywriters.