Moz

JANUARY 28, 2019

If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. Document your research. Emphasize communication rather than selling in this environment.

Restaurants 60

Restaurants Marketing Marketing Travel 60

mention

DECEMBER 8, 2021

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. Source: Backlinko. The State of Statistical SEO Split-Testing in 2021. Source: Semrush.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

CXL

FEBRUARY 3, 2022

When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. Let customer and competitor research guide you. Qualitative research gives you the why behind the what.

Marketing 85

Marketing Marketing Brainstorming Competitive 85

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . Table of contents What is the dark funnel?

Research 86

Research Copywrite Sales Education 86

CXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. With every business fighting for attention, those that win are those that give customers what they want: value. To win at thought leadership, be different. How are you better than the competition? Value creates demand.

Startups 96

Startups Sales Copywrite Research 96

Zoominfo

JULY 30, 2018

The bottom line: B2B marketers practiced in crafting valuable content for their audience will win over search engines and readers alike. Get started with six handy tips: Write list posts: Research shows list posts generate more backlinks than other content formats ( source ). Produce original data: Original research.

Brainstorming 180

Brainstorming Copywrite Algorithm Research 180

Similarweb

MARCH 11, 2021

You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. First, conduct extensive keyword research and use it as your foundation for your blog structure, categories, and topics. Copycats never win the long game. .

Briefing 114

Briefing Education Copywrite Algorithm 114

CXL

OCTOBER 31, 2022

In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth. Build your first iterations based on customer research (and be prepared to throw it out the window) 3. Get no benefit at all ?

Copywrite 85

Copywrite Win Retail Research 85