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UPS delivers customer wins with generative AI

CIO

Bala Subramanian, chief digital and technology officer at UPS, sees the company’s foray into generative AI as not only a winner for its customer contact center agents but something to be introduced to other business processes in the near future, he says. As a result, UPS is investing in training the model on its corporate data set.

Win 867
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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. That’s why we’ve put together this list of the top B2B marketing strategies for SaaS businesses.

Win 337
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What Whirlpool’s CIO does to make its digital business models run end to end

CIO

As a household name in household goods, with annual sales of $22 billion, Whirlpool has 54 manufacturing and tech research centers worldwide, and bursts with a portfolio that includes several familiar brands including KitchenAid, Maytag, Amana, Yummly, among others. All of these things have been transformational for our business.”

Business 835
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IT leaders embrace the role of business change maker

CIO

As CIO of E&J Gallo Winery, Robert Barrios has made it a priority to lead transformation projects not with directives, but by cultivating the right blend of shared experiences and immersion in the business. If you are not actively doing that, you won’t be a change maker.”

Business 536
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. The primary takeaway?

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Generative AI won’t automate your way to business model innovation

CIO

Integrating artificial intelligence into business has spawned enterprise-wide automation. Restructuring and automating are necessary parts of business survival. This is a time when businesses are required to do so much more with less. If we just slap the letters “GPT” to our efforts, everything will be right on track, right?

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Why Data-Driven Outsourcing Can Be a Massive Win for Your Business

Smart Data Collective

Data-Driven Businesses Are Shifting More Towards Outsourcing Models. The thought of outsourcing some of your business’s responsibilities and functions may have crossed your mind for several reasons. Outsourcing can give your business access to new knowledge and skills and make your staff’s workloads more manageable. Here’s why.

Win 262