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8 big IT failures of 2023

CIO

IT provides the plumbing for just about every company in existence today. Most of the time, that plumbing works fine — but when something goes wrong, it can be more embarrassing (and more expensive) than the most extravagantly overflowing toilet. Honestly, it’s a wonder the system works at all.

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10 Best Practices for Google My Business

mention

Any business wants to improve its visibility on Google searches, and it requires optimizing a website, Google Ads and a Google Business Profile (formerly Google My Business). Having a well-optimized Business Profile on Google helps customers quickly find, learn more, and engage with your company.

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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

You’re a marketing director at a startup. The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics.

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The year’s top 10 enterprise AI trends — so far

CIO

They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels. All of PwC’s clients are having this discussion, he says. I’ve never seen this level of interest and excitement.” Everyone wants it.

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How Does Influencer Marketing Help With Crisis Management

mention

That makes influencer marketing a valuable tool in your PR arsena in 2022. PR and influencer marketing efforts can go hand in hand in those tough times. That makes it easier to leverage their influence for your PR and subsequent influencer marketing campaigns. Influencer marketing is built firmly on social proof theory.

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How to Choose the Right Copywriter

mention

A good copywriter is more than a talented wordsmith but a master marketer who knows how to choose the right words to persuade the reader to take a specific action. Whether you aim to enhance your website, create captivating blog posts, or refine your marketing materials, selecting the right content writer holds utmost importance.

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