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8 big IT failures of 2023

CIO

The outcome was a series of violent market swings and numerous transactions at incorrect prices that had to be cancelled at great expense. Artificial intelligence, real failure Since 2023 has been the year that generative AI has gone mainstream , we’ll wrap this list up with a couple of high-profile AI disasters.

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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

You’re a marketing director at a startup. The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

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10 Best Practices for Google My Business

mention

Any business wants to improve its visibility on Google searches, and it requires optimizing a website, Google Ads and a Google Business Profile (formerly Google My Business). Having a well-optimized Business Profile on Google helps customers quickly find, learn more, and engage with your company.

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How Does Influencer Marketing Help With Crisis Management

mention

That makes influencer marketing a valuable tool in your PR arsena in 2022. PR and influencer marketing efforts can go hand in hand in those tough times. That makes it easier to leverage their influence for your PR and subsequent influencer marketing campaigns. Influencer marketing is built firmly on social proof theory.

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How to Choose the Right Copywriter

mention

A good copywriter is more than a talented wordsmith but a master marketer who knows how to choose the right words to persuade the reader to take a specific action. Whether you aim to enhance your website, create captivating blog posts, or refine your marketing materials, selecting the right content writer holds utmost importance.

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AI Market Expected to Post Unparalleled Growth in Pandemic Era

ArchIntel

While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google.