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Women IT leaders take center stage

CIO

Karen Stine, head of data, Willis Towers Watson Willis Towers Watson So Stine focused on raising her profile in the data profession by writing white papers, posting thoughts online, working with professional organizations, seeking speaking engagements, and seizing high-profile opportunities at work. “It

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8 big IT failures of 2023

CIO

IT provides the plumbing for just about every company in existence today. Most of the time, that plumbing works fine — but when something goes wrong, it can be more embarrassing (and more expensive) than the most extravagantly overflowing toilet. Honestly, it’s a wonder the system works at all.

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Salesforce IT injects generative AI to ease its massive datacenter migration

CIO

Salesforce recently rearchitected its Data Cloud and Einstein AI framework to introduce Einstein 1 , a platform aimed at enabling Salesforce users (and its own IT shop) to connect any data to create a unified profile of their customers and then infuse AI, automation, and analytics into every workload or customer experience, according to the company.

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CIOs in transition: 5 tips for landing your next IT leadership job

CIO

One recommendation is to leverage a lightweight CRM and treat networking like a lead-generation activity, a skill that also builds better understanding and appreciation of sales and marketing functions. Rework your profile to target who you are now and where you are going, not who you were 10 years ago.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Prioritizing AI? Don’t shortchange IT fundamentals

CIO

People aren’t going back and decluttering because there’s no cost to that — except in your risk profile and your decreased search performance,” says Buckley. But the usual laundry list of priorities for IT hasn’t gone away. CIOs need to do all the things to make AI workloads run well and in a disciplined and hygienic way,” he says.

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Personalization and Customer Profiling with AI-Driven Helpdesk Software

Smart Data Collective

One analysis found that the market for AI in the profession is expected to be worth over $600 million within the next three years. Personalized marketing messages, for instance, exhibit higher rates of being opened and clicked compared to generic messages. AI technology is rapidly changing the software industry.

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