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10 Best Practices for Google My Business

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Any business wants to improve its visibility on Google searches, and it requires optimizing a website, Google Ads and a Google Business Profile (formerly Google My Business). Having a well-optimized Business Profile on Google helps customers quickly find, learn more, and engage with your company.

Business 270
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8 big IT failures of 2023

CIO

The outcome was a series of violent market swings and numerous transactions at incorrect prices that had to be cancelled at great expense. Artificial intelligence, real failure Since 2023 has been the year that generative AI has gone mainstream , we’ll wrap this list up with a couple of high-profile AI disasters.

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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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10 Clever Ways To Use WhatsApp For Business

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Across the board, marketing and customer experience trends today reveal that customers prefer highly personalized services, including product recommendations and direct access to customer support. The sizable audience is just one reason that WhatsApp is such a natural fit for businesses. Today’s customers know what they want.

Business 130
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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. Without a well-researched and informative analysis, businesses risk falling behind. This can be a competitive intelligence briefing on your competition, providing the insights you need to make informed decisions about your own business strategy.

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How Does Influencer Marketing Help With Crisis Management

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Every brand wants a business that runs smoothly without roughing out a PR crisis. But, the reality is that businesses will always encounter struggles — it’s more or less part of the ups and downs. That makes influencer marketing a valuable tool in your PR arsena in 2022. Boohoo’s market value also plunged by more than £1.5

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The year’s top 10 enterprise AI trends — so far

CIO

The potential impacts are reminiscent of the dawn of the Internet, and are likely to be just as transformative for businesses. They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels.