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10 Best Practices for Google My Business

mention

Any business wants to improve its visibility on Google searches, and it requires optimizing a website, Google Ads and a Google Business Profile (formerly Google My Business). Having a well-optimized Business Profile on Google helps customers quickly find, learn more, and engage with your company.

Business 270
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8 big IT failures of 2023

CIO

Cascading phone failures down under Australia was the site of another high-profile IT failure in November, when Optus, the country’s second-largest telecom provider, went down for 12 hours, leaving half of Australians without phone or Internet connectivity. Business Continuity, Disaster Recovery, Generative AI, IT Strategy

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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research. Johannson said in his LinkedIn profile that he has a proven track record of meeting tight deadlines, whether working alone or in a team environment.

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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team. What’s a content brief?

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13 Steps To Build Up Your Identity on Linkedin

mention

LinkedIn is a powerful social networking tool that business professionals can use to grow their businesses. The goal of this post is to help business owners and professionals like you understand the impact of LinkedIn. So, try to work on your profile a little bit at a time. Add Keywords to Your Profile.

Profiling 276
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How to Choose the Right Copywriter

mention

Table of Contents: Finding the Right Copywriter for Your Company Distinguishing a Good Copywriter and a Great Copywriter What Does a Good Brief Look Like Finding the Right Copywriter for Your Company The first step in choosing the right copywriter is knowing where to look. Be wary when navigating these sites, as there is a lot of spam.

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The year’s top 10 enterprise AI trends — so far

CIO

The potential impacts are reminiscent of the dawn of the Internet, and are likely to be just as transformative for businesses. The potentials for increasing productivity or for enabling types of business not possible before are huge. Even better is when the AI can be adapted to the unique needs of each business.