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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

million Americans, with some 140,000 business establishments operating within engineering and related design services. Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Your customer profiles and buyer personas. Positioning.

Marketing 124
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LinkedIn About Section – Tips And Examples on How to Write a Good One

mention

That said, when people want to learn more about you, your business, your job, etc., the first thing they will do is check out your LinkedIn profile, specifically your “About” section. You can consider your LinkedIn profile to be a landing page. Imagine a situation where a prospect lands on your LinkedIn profile.

Profiling 167
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. But it could (and should) be a lot better.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons). This makes it difficult for new businesses, or those experimenting with new strategies, to learn best practices. Content creation.