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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Your customer profiles and buyer personas. An editor needs a draft from a content writer, who needs a brief from a content marketing manager, which is based on information from a content strategist.

Marketing 124
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LinkedIn About Section – Tips And Examples on How to Write a Good One

mention

the first thing they will do is check out your LinkedIn profile, specifically your “About” section. You can consider your LinkedIn profile to be a landing page. Your About section plays a major role in convincing people to take this action when they land on your profile. You can use it to build your professional identity.

Profiling 167
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters. We are raising the profile of key spokespeople within the business by connecting them with writers and journalists who can contact them directly for quotes and comments in the future.

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters. We are raising the profile of key spokespeople within the business by connecting them with writers and journalists who can contact them directly for quotes and comments in the future.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. Content creation. Promotional channels.