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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. The purpose of a marketing playbook is to arm your team with the knowledge to do their job to the best of their ability. Your customer profiles and buyer personas. Positioning. Target audience.

Marketing 124
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. Content creation. Promotional channels.