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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. Tapping into your people’s knowledge opens your eyes to blind spots and drives innovation. What makes a successful marketing playbook?

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. The purpose of a marketing playbook is to arm your team with the knowledge to do their job to the best of their ability. Like the plays of an NFL team, its contents lay out how you win.

Marketing 124
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10 Illuminating Questions To Ask During Phone Interviews

Zoominfo

But, in order to get the most out of a brief phone screening, you must ask the right questions. For example, say you’re interviewing for a marketing copywriter position. A phone interview is a conversation, not a test— but you should still ask at least one question to gauge the candidate’s knowledge about your company.

Copywrite 113
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10 Illuminating Questions to Ask on Phone Interviews

Zoominfo

But, in order to get the most out of a brief phone screening, you must ask the right questions. For example, say you’re interviewing for a marketing copywriter position. A phone interview is a conversation, not a test— but you should still ask at least one question to gauge the candidate’s knowledge about your company.

Copywrite 100