How to Create a Marketing Playbook for Consistent Campaigns
CXL
JUNE 16, 2022
This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. These are essentially guides on how to do things.
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