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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

Copywrite 157
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. These are essentially guides on how to do things.

Marketing 124
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The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Listen here. Unknown Secrets of Internet Marketing.

Marketing 252
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Shopify SEO: The Guide to Optimizing Shopify

Moz

Since this is very often an important component of e-commerce SEO, we thought it would be good to share the ones that apply to Shopify. This is probably the highest priority structured data to have on any e-commerce site, so it’s great that many themes do this for you. Robots.txt file. Keyword research.

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How We Became Digital Marketers in Just One Summer

Moz

Instead of being limited to looking for clients in social media groups, digital marketing knowledge opens up a whole new world. With a functioning website and a knowledge of both paid and organic search, the process of finding new customers has dramatically changed (for the better!). To be more informed consumers.