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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

Copywrite 157
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Skim-reading is an incredibly efficient way to absorb relevant information.

Marketing 124
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The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. This podcast will teach you SEO from square one.

Marketing 252
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Shopify SEO: The Guide to Optimizing Shopify

Moz

Since this is very often an important component of e-commerce SEO, we thought it would be good to share the ones that apply to Shopify. Similar to the robots.txt, it’s important to note that Shopify does not provide you with log file information. Robots.txt file. This has been confirmed by Shopify support. Structured data.

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How We Became Digital Marketers in Just One Summer

Moz

Instead of being limited to looking for clients in social media groups, digital marketing knowledge opens up a whole new world. With a functioning website and a knowledge of both paid and organic search, the process of finding new customers has dramatically changed (for the better!). To be more informed consumers.