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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

But it’s still to be seen how generative AI replaces, rather than augments, human involvement in terms of information. This is why, at this stage, it’s essential that any use is checked by someone with expert knowledge. From a design perspective, such tools are more compelling.” A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Certain tips on persuasion, copywriting, and social media will offer an instant benefit.

Marketing 260
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Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

The creative team can be made up of many different roles, including designers, copywriters and art directors. Creative firms that understand big data will be able to come up with more informed observations. Industry knowledge. This will help them develop a data-driven marketing model that aligns with your needs.

Copywrite 286
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

Communication is what helps to convey factual and complex information in a clear and concise manner. As far as Data Analysis is concerned, potential employees should have an extensive knowledge of quantitative research, quantitative reporting, compiling statistics, statistical analysis, data mining, and big data. Communication.

Startups 214
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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

Copywrite 157
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Skim-reading is an incredibly efficient way to absorb relevant information.

Marketing 124