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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. But it’s still to be seen how generative AI replaces, rather than augments, human involvement in terms of information. But overall, we see this as a huge opportunity. A Trojan horse?

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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

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5 methods to adopt responsible generative AI practice at work

CIO

Commit bots can also help developers write messages that include enough information to be useful to users and other developers, and generative AI could do the same for IT staff documenting upgrades and system reboots. And if the information you want doesn’t exist, the model will still attempt to create something plausible.

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15 Examples of Creative B2B Content Marketing Done Right

mention

Many creatives might work under more pressure than they would like, finding it difficult to “invoke the muse” or brainstorm ideas in tight spaces. Brainstorm First, Edit Later. Stay Informed. Marketers that stay informed, not just on their industry but the wider world, will find they have more to work with. The Message.

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