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Topic Clusters, Pillars, Silos: What They Are and Why They Matter for Your SEO

mention

Imagine that a copywriting agency wants to establish itself as an expert on copywriting services online. Obviously, it would write a detailed and informative blog post about copywriting and its impact. In our copywriting agency example, a pillar post would look like this: The Ultimate Guide to Copywriting.

Copywrite 157
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. A marketing playbook gets everyone on the same page.

Marketing 124
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The Ultimate List of Marketing Podcasts

Zoominfo

Learn the strategies top marketing experts use to grow their businesses. Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Here’s the iTunes rundown: How do I start an online business? Listen here. 4. Search Talk Live. Online Marketing Made Easy.

Marketing 252
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How We Became Digital Marketers in Just One Summer

Moz

I want to learn a foundational skill that can be applied in many different aspects of business. To help with growing freelance side businesses. Instead of being limited to looking for clients in social media groups, digital marketing knowledge opens up a whole new world.

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Shopify SEO: The Guide to Optimizing Shopify

Moz

Since this is very often an important component of e-commerce SEO, we thought it would be good to share the ones that apply to Shopify. This is probably the highest priority structured data to have on any e-commerce site, so it’s great that many themes do this for you. Robots.txt file. Keyword research.