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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win. The purpose of a marketing playbook is to arm your team with the knowledge to do their job to the best of their ability.

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Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. But the purpose should always be the same: give marketers the knowledge to help them execute the plan effectively. your playbook will help produce a consistent outcome.