mention

AUGUST 16, 2023

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130

Copywrite Briefing Loss Gaming 130

ArchIntel

NOVEMBER 3, 2021

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104

Copywrite Profiling Win Briefing 104

CXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Your customer profiles and buyer personas. Positioning. Target audience.

Marketing 124

Marketing Marketing Copywrite Win 124

Moz

JUNE 29, 2020

We knew we needed to bridge the gap between different content types: Content for links (aka campaigns) Content for traffic (informational and transactional pages) Content for building expertise and trust. Sure it works now, but what about in two years? Probably only partly. We’d only been focusing on the first one, pretty much in isolation.

Copywrite 79

Copywrite Briefing Business Profiling 79

Moz

JUNE 29, 2020

We knew we needed to bridge the gap between different content types: Content for links (aka campaigns) Content for traffic (informational and transactional pages) Content for building expertise and trust. Sure it works now, but what about in two years? Probably only partly. We’d only been focusing on the first one, pretty much in isolation.

Copywrite 67

Copywrite Briefing Business Profiling 67

CXL

JULY 25, 2022

No matter which players are in the game (copywriters, designers, etc.), But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. Having to dig through information to find out if a playbook matches their needs stops them from doing this. Content creation. Promotional channels.

Marketing 78

Marketing Marketing Copywrite Briefing 78

Zoominfo

AUGUST 2, 2018

For those who aren’t familiar with the term, buyer personas are semi-fictional profiles of your best buyers. These profiles are often created by marketers to help target and distribute campaigns to the people most likely to buy their particular products or services. 5 Lessons B2B Copywriters Can Learn from Their B2C Counterparts.

Copywrite 100

Copywrite Sales Briefing Profiling 100