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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104
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How To Use Personas For Better Marketing

Zoominfo

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. Check it out!

Marketing 264
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How To Use Personas For Better Marketing

Zoominfo

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Imagine being able to prospect whenever, wherever. Check it out!

Marketing 130
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February 2019 B2B Blog Post Round-Up

Zoominfo

In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. For this reason, buyer personas are an essential tool for copywriters. Keep reading! What is a buyer persona?

Copywrite 150
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Your customer profiles and buyer personas. Positioning. Target audience.

Marketing 124
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

This is an excellent video on purpose-driven marketing, which covers its benefits, challenges, as well as other important information on the topic. Ensuring that your brand’s story is correctly presented is on you, as the influencer may know nothing about your product or service beyond the information you offer.

Marketing 212