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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Conduct consumer behavior research keeping your ideal customer in mind. So, think about it.

Marketing 350
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

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How To Use Personas For Better Marketing

Zoominfo

But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. Check it out!

Marketing 264
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How To Use Personas For Better Marketing

Zoominfo

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Imagine being able to prospect whenever, wherever. Check it out!

Marketing 130
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February 2019 B2B Blog Post Round-Up

Zoominfo

In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Imagine a prospect researching two similar products. Buyer personas offer a wealth of insights for copywriters.

Copywrite 150
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6 Ways to Leverage Social Media for Lead Generation

mention

Lead nurturing is about developing and strengthening the relationship with your qualified leads (the ones who have shared their contact information with you). Once you have successfully received their contact information, you can nurture them at multiple stages of the buyer’s journey until they make a purchase. Advertise on Facebook.

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