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19 Harmful Influencer Marketing Mistakes to Avoid

mention

This is an excellent video on purpose-driven marketing, which covers its benefits, challenges, as well as other important information on the topic. Ensuring that your brand’s story is correctly presented is on you, as the influencer may know nothing about your product or service beyond the information you offer.

Marketing 212
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Before you post any kind of content on Instagram, your target customer will be at the forefront of your mind.

Marketing 350
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. If you have multiple locations, create a unique page on your website for each location, complete with its full contact information and useful text for website visitors.