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19 Harmful Influencer Marketing Mistakes to Avoid

mention

If you find an influencer on social media whose skills interest you, then carefully review their profiles and posts. Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Do not even talk to an influencer who works for a competitor, let alone hire one!

Marketing 212
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. Then, meet with your marketing team to brainstorm natural ways to implement UGC into your Instagram strategy.

Marketing 350
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Create a Google My Business profile for your business if you don’t already have one so that you can work towards ranking well in Google’s local results. If you do have a profile, be sure it is claimed, accurate, guideline-compliant and fully filled out. Phone the business, if necessary, to acquire this information.