ArchIntel

NOVEMBER 3, 2021

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says.

Copywrite 104

Copywrite Profiling Win Briefing 104

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win. Your customer profiles and buyer personas. Strive for marginal gains that keep you winning. Positioning. Target audience.

Marketing 124

Marketing Marketing Copywrite Win 124

Moz

JUNE 29, 2020

With the help of the client’s SEO team, we started to discover other activities within the organization which we could add value to or leverage for greater wins: The traditional marketing team had been running campaigns for years on different industry topics. Some of these crossed over with the topics we’d created content for.

Copywrite 79

Copywrite Briefing Business Profiling 79

Moz

JUNE 29, 2020

With the help of the client’s SEO team, we started to discover other activities within the organization which we could add value to or leverage for greater wins: The traditional marketing team had been running campaigns for years on different industry topics. Some of these crossed over with the topics we’d created content for.

Copywrite 67

Copywrite Briefing Business Profiling 67

CXL

JULY 25, 2022

No matter which players are in the game (copywriters, designers, etc.), In short, CXL put winning marketing playbooks on the table for everyone to see. But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. your playbook will help produce a consistent outcome. Content creation.

Marketing 78

Marketing Marketing Copywrite Briefing 78