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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. Elero has a track record of increasing win rates for new customers and securing re-compete contracts with current customers. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says.

Copywrite 104
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How to Avoid the Biggest Hiring Mistakes

Zoominfo

If you aren’t familiar, a candidate persona is a profile of your ideal candidate for any given open position. These profiles help you get ultra-targeted with your candidate search so that you know exactly what you’re looking for in a hire. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 130
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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

If you aren’t familiar, a candidate persona is a semi-fictional profile of your ideal candidate for any given open position. These profiles help you get ultra-targeted with your candidate search so that you know exactly what you’re looking for in a hire. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 178
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win. Your customer profiles and buyer personas. Strive for marginal gains that keep you winning. Positioning. Target audience.

Marketing 124
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With the help of the client’s SEO team, we started to discover other activities within the organization which we could add value to or leverage for greater wins: The traditional marketing team had been running campaigns for years on different industry topics. Some of these crossed over with the topics we’d created content for.

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With the help of the client’s SEO team, we started to discover other activities within the organization which we could add value to or leverage for greater wins: The traditional marketing team had been running campaigns for years on different industry topics. Some of these crossed over with the topics we’d created content for.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. If you do have a profile, be sure it is claimed, accurate, guideline-compliant and fully filled out.