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How to Avoid the Biggest Hiring Mistakes

Zoominfo

If you aren’t familiar, a candidate persona is a profile of your ideal candidate for any given open position. These profiles help you get ultra-targeted with your candidate search so that you know exactly what you’re looking for in a hire. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 130
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How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

If you aren’t familiar, a candidate persona is a semi-fictional profile of your ideal candidate for any given open position. These profiles help you get ultra-targeted with your candidate search so that you know exactly what you’re looking for in a hire. For example– let’s say you’re hiring a marketing copywriter.

Copywrite 178
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Like the plays of an NFL team, its contents lay out how you win. Your customer profiles and buyer personas. A marketing playbook, in the traditional sense, is an internal document. Positioning.

Marketing 124
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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

It can be hard to justify “rocking the boat” when things are going well, but I’ve learned that you need to find time for this reflection. With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters. My answer.

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Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

It can be hard to justify “rocking the boat” when things are going well, but I’ve learned that you need to find time for this reflection. With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters. My answer.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. If you do have a profile, be sure it is claimed, accurate, guideline-compliant and fully filled out.

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The Ultimate List of Marketing Podcasts

Zoominfo

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Learn the strategies top marketing experts use to grow their businesses.

Marketing 252