Remove Briefing Remove Copywrite Remove Profiling Remove Research
article thumbnail

How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
article thumbnail

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

CXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Your customer profiles and buyer personas. Positioning.

Marketing 124
article thumbnail

Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. If new research, tools, or changes in platform policies warrant a change in tactic, users can openly discuss the best ways to move forward.