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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks.

IT 789
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. Do you encourage them to generate ideas and come to brainstorms and say what they feel? Diversity and inclusion (D&I) have become necessary missions for most businesses.

Startups 875
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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Simply open your keyword research tool of choice. I prefer using Ahrefs, so here’s how to do it in Ahrefs (the process should be fairly similar with other keyword research tools). Lesley’s authority on raising chickens.

IT 273
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8 Tips to Write a Persuasive Email

mention

Buyer personas, or customer personas, are fictional profiles that touch on the aspirations and roadblocks users encounter around your product or industry. Research shows that about half of all emails are opened or deleted based on the subject line alone. All good emails need attention-grabbing subject lines.

Profiling 130
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The Marketer’s Guide to B2B Growth Hacking

Zoominfo

Use your best buyers as your research laboratory. Revamp your approach to growth by using your best customers as a research laboratory. Check out the following blog post to learn how to analyze your customer base and scale your success: How to Create an Ideal Customer Profile (ICP).

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Combine your sales insights with your own research.

Sales 201
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How to Build a Strong Remote Marketing Team

Owler

Using a dedicated team allows you to effectively conduct marketing research and target the right audience. On top of that, research has shown that remote workers are more productive than their in-office counterparts. Each department’s ultimate goal is to use research data to generate new leads and turn them into buyers.