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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks.

IT 822
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. Internally organized inclusion efforts often fall informally on people from diverse backgrounds,” explains Cassandra Shapiro, global head of DEI at Reaktor. That is all part of being authentic.”

Startups 877
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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Simply open your keyword research tool of choice. I prefer using Ahrefs, so here’s how to do it in Ahrefs (the process should be fairly similar with other keyword research tools). Lesley’s authority on raising chickens.

IT 273
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8 Tips to Write a Persuasive Email

mention

Buyer personas, or customer personas, are fictional profiles that touch on the aspirations and roadblocks users encounter around your product or industry. The best way to gather information for your buyer personas is to talk to your audience. All good emails need attention-grabbing subject lines.

Profiling 130
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Combine your sales insights with your own research.

Sales 201
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

This is an excellent video on purpose-driven marketing, which covers its benefits, challenges, as well as other important information on the topic. Ensuring that your brand’s story is correctly presented is on you, as the influencer may know nothing about your product or service beyond the information you offer.

Marketing 212
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How To Set Up a TikTok Live Stream Like a Pro

mention

So, to prevent any digital stage-fright, brainstorm a few topic ideas you can draw from as you stream (more on this later!). Informing an audience prior to live events is a great way to increase turnout. This can be done by researching which hashtags other brands or influencers in your niche use. Pre-announcements.