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8 Tips to Write a Persuasive Email

mention

Buyer personas, or customer personas, are fictional profiles that touch on the aspirations and roadblocks users encounter around your product or industry. Research shows that about half of all emails are opened or deleted based on the subject line alone. All good emails need attention-grabbing subject lines.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data.

Sales 201
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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

Brainstorm how you can make meaningful changes that declare your company’s commitment to being part of the work of positive social change. Free, near-real-time quality control data from your holiday efforts can most easily be found in your review profiles. 3) Be as accessible and communicative as possible.

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Moz

An excellent agency will also assist in finding and promoting community engagement opportunities, helping to win desirable online publicity from offline efforts. In the local SEO world, there are few things sadder than seeing local business profiles filled with disregarded reviews, questions, and negative photos.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

If you’re marketing a B2B company that hasn’t been doing local SEO: Know that the goal of local SEO is to make you as visible as possible online to any neighbor searching for what you offer so that you can win as many transactions as possible. If you do have a profile, be sure it is claimed, accurate, guideline-compliant and fully filled out.

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10 Tips to Leverage AI in Social Media Content Creation

mention

While we’ll cover helpful AI tools for content creation in this article, we encourage you and your team to conduct research on your own to see what other tools might be out there that can meet your needs. It’s a win-win. Your customers will notice the difference. And your brand will stand out from the crowd.

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Backlinks vs Referring Domains: What’s The Difference? (+ Tips To Build More)

SpyFu

We'll arm you with the knowledge and tactics you need to analyze your current link profile, identify opportunities for improvement, and implement proven strategies to attract high-quality links that will propel your site to the top of the SERPs. Referring domain diversity is a key consideration in a healthy link profile.