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Diversity and inclusion: 7 best practices for changing your culture

CIO

Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. Despite the requisite commitment and knowledge, however, creating a truly diverse and inclusive workforce takes much more than locating and tapping a diverse hiring pipeline.

Startups 877
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Combine your sales insights with your own research.

Sales 201
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How to Build a Strong Remote Marketing Team

Owler

Using a dedicated team allows you to effectively conduct marketing research and target the right audience. On top of that, research has shown that remote workers are more productive than their in-office counterparts. Each department’s ultimate goal is to use research data to generate new leads and turn them into buyers.

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CIOs address the impact of hybrid work

CIO

After recent rounds of high-profile layoffs, a lot of technologists are looking for work in a market that’s different from any they’ve experienced. According to Gartner’s Human Resources Research Team, employee expectations for a flexible work environment have grown—and hybrid work is clearly here to stay.

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6 generative AI hazards IT leaders should avoid

CIO

One difference from previous high-profile errors made by generative AI models like ChatGPT is that lawyers and medical professionals, for the most part, at least had chances to check results before proceeding. Training an LLM is impossible if undisclosed human tribal knowledge is your only potential input.”

IT 821
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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. from your CRM software) and do some research. After a knowledge-sharing session, you can also ask these colleagues to share some customer quotes and add them to the map for further use.

Commerce 343
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Your Data Won’t Speak Unless You Ask It The Right Data Analysis Questions

Datapine Blog

This can include a multitude of processes, like data profiling, data quality management, or data cleaning, but we will focus on tips and questions to ask when analyzing data to gain the most cost-effective solution for an effective business strategy. .” – Capgemini and EMC² in their study Big & Fast Data: The Rise of Insight-Driven Business.