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15 ways to grow as an IT leader in 2024

CIO

Those challenges have IT leaders sharpening existing skills and developing new ones as ways to improve their leadership style, while others are exploring new opportunities or expanding work responsibilities to grow their executive profiles. We share and learn — across technologies, practical approaches, working frameworks. Claffey Jr.,

IT 817
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Diversity and inclusion: 7 best practices for changing your culture

CIO

Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. At the time, my son was learning to drive. Do you encourage them to generate ideas and come to brainstorms and say what they feel? That is all part of being authentic.”

Startups 877
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Topical Authority in SEO: What Is It & How to Build It

mention

In this article, you will learn what topical authority is, why it’s important, and how to strategically build your website to be a topical authority. Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Simply open your keyword research tool of choice.

IT 273
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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? Buyer personas, or customer personas, are fictional profiles that touch on the aspirations and roadblocks users encounter around your product or industry. Research shows that about half of all emails are opened or deleted based on the subject line alone.

Profiling 130
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The Marketer’s Guide to B2B Growth Hacking

Zoominfo

Use your best buyers as your research laboratory. Revamp your approach to growth by using your best customers as a research laboratory. Check out the following blog post to learn how to analyze your customer base and scale your success: How to Create an Ideal Customer Profile (ICP).

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

Before going further down this road, learn these common mistakes and save yourself time, money, and grief. If you find an influencer on social media whose skills interest you, then carefully review their profiles and posts. Consider investing in easy-to-use photo-editing software and learn how to take advantage of its tools.

Marketing 212
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Combine your sales insights with your own research.

Sales 201