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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Simply open your keyword research tool of choice. I prefer using Ahrefs, so here’s how to do it in Ahrefs (the process should be fairly similar with other keyword research tools). Lesley’s authority on raising chickens.

IT 273
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

In a survey of 330 respondents (149 agency representatives and 181 brand representatives) conducted by the influencer marketing platform, HypeAuditor, it was found that 41.34% of brands and 26.35% of agencies did not know which influencers their competition was working with. It really is that simple! Source: Econsultancy.com.

Marketing 212
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15 Ways to be on Top of Google Search

SpyFu

With so much competition and ever-evolving algorithms, it can be extremely challenging to get your website to the top of Google. You can use content research tools like BuzzSumo to identify the most shared and trending pieces of content. This will help you brainstorm ideas for content that your target audience will love.

Profiling 111
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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Moz

In the local SEO world, there are few things sadder than seeing local business profiles filled with disregarded reviews, questions, and negative photos. Reading the Q&A questions of customers on their Google Business Profile. An excellent agency will help their client see their competitive landscape with eyes on the prize.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Create a Google My Business profile for your business if you don’t already have one so that you can work towards ranking well in Google’s local results. If you do have a profile, be sure it is claimed, accurate, guideline-compliant and fully filled out. Document your research. Ashlie explains: We get lots of inquiry emails.

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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

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Using Data Analytics to Map eCommerce Customer Journeys

Smart Data Collective

With the growing interest in e-commerce platforms, the market competition is also getting even harsher—today’s customers seek a personalized and seamless shopping experience. Profile your buyer persona. In addition, persona profiles are extremely useful— you will have all customers’ data at hand. Include Moments of Truth.

Commerce 343