article thumbnail

How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

article thumbnail

How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Profiling 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big tech ‘acquihires’ suppress IT wages, drain high-demand talent pools

CIO

While an oft-mentioned concern regarding large tech firms buying small firms is the potential for such deals to reinforce monopoly power in the product market, we argue instead that acquihiring can be understood as a means of bolstering monopsony power in the specialized labor market,” the researchers wrote.

Startups 634
article thumbnail

Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis

ArchIntel

Arnold DuBell is the associate director of competitive intelligence and strategic intelligence for the oncology business of Novartis. DuBell joined the Swiss health care company in November 2019 to lead competitive intelligence efforts for various hematologic indications, including acute myeloid leukemia and myelodysplastic syndromes.

Profiling 104
article thumbnail

5 Tools to Track Marketing Spend for Competitive Analysis

Aqute Intelligence

By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. If you can also keep tabs on your competition, it’s doubly effective. If you can also keep tabs on your competition, it’s doubly effective.

article thumbnail

How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Profiling 130
article thumbnail

Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157