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4 Ways AI Can Enhance Your Marketing Strategies

Smart Data Collective

Thorough strategies use content pillars to dive deeper into topics target markets find relevant. For instance, you create a pillar page with an overview of your main topic. Underneath your primary pillar are three to four sub-topics linking to your main page. Automated outreach can also be more brand- and service-oriented.

Marketing 247
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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

You can refer to thesisgeek.com which offers great essays on these topics, and then explore more with experts. However, since people don’t like AI-written blogs and articles, you can choose to have your work written by a human but then optimized by software. Most brands ignore personalizing content and communication with clients.

Learning 250
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Unlinked Mentions : How to turn them into Backlinks?

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Have you ever wondered how often your brand is mentioned without a link and, more importantly, how you can benefit from it? Why Should You Monitor Unlinked Brand Mentions? Monitoring unlinked brand mentions can bring numerous benefits to your business : Enhance brand visibility and awareness. Isn’t that great?

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8 Ways Successful Online Business Leverage Big Data

Smart Data Collective

Part of identifying your brand is understanding who your audience is. Use Analytics to Identify Points of Differentiation for Your Brand. Even if your products or offerings aren’t particularly unique your brand should be. This will help your company build a brand that aligns with their needs. Establish your Audience.

Business 268
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15+ HR Podcasts for Recruiters and HR Professionals

Zoominfo

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. This is a master-class on how to approach your employer brand and recruitment marketing. 8. The Employment Law & HR Podcast. 1. The Talent Cast.

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50 Business Blog Post Ideas to Win the Internet

Zoominfo

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Win 138
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Net Promoter Score for Recruiters and HR Professionals

Zoominfo

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. If you have yet to use Employee NPS, then today’s blog post is for you. Forward-thinking employers use this metric to strategically improve their recruiting processes—and ultimately attract and retain top talent.