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7 Ways to Align Marketing and Sales Teams

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The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Sales 130
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A Roadmap to Set SMART Digital Marketing Goals

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That explains why 90% of businesses fail to meet their strategic goals. Once you’ve done all the legwork to chalk out your marketing plans , creating market segments is the best way to make an actionable roadmap and meet your short-term goals and long-term goals. Not all marketing goals are created equal. Attainable. Time-bound.

Marketing 330
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The Role of Face-to-Face Interaction in the Modern Sales Process

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Modern sales reps rely on a variety of tools and technologies to conduct their work—including email, social media, video chat tools and more. As a result, the traditional in-person sales meeting has become far less common than it once was. The Benefits of Face-to-Face Interaction in Sales. Let’s get into it!

Sales 225
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A B2B Sales Rep’s Guide to Selling to the C Level

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Have you ever tried to set up a meeting with a senior-level executive? Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. Keep reading if you’re ready to start meeting with and selling to C level executives.

Sales 190
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How to Revolutionize Your Sales Enablement Strategy in 2021

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Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Knowledge is the foundation of all sales enablement.

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Can Your Marketing Team Increase Sales Productivity?

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It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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Support Your Sales Team: A Guide for Managers

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Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

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