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AI and automation will play an increasing role in technology

CIO

By Ram Velaga, Senior Vice President and General Manager, Core Switching Group This article is a continuation of Broadcom’s blog series: 2023 Tech Trends That Transform IT. Stay tuned for future blogs that dive into the technology behind these trends from more of Broadcom’s industry-leading experts.

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Microsoft signs $2.8B cloud deal with London Stock Exchange Group

CIO

Microsoft said its initial focus would be on delivering interoperability between Workspace and Microsoft Teams, Excel and PowerPoint, with other Microsoft applications and a new version of LSEG’s Workspace, accessed entirely within the Microsoft 365 suite, to be added in the future.

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Generative AI is pushing unstructured data to center stage

CIO

After all, we in the information management and technology industry have talked at length about unstructured data since “Big Data” was big news more than a decade ago. User-generated content , such as blogs, forums, and customer feedback, to understand customer preferences, improve product recommendations, and tailor user experiences.

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What is PR? Everything You Need to Know

mention

In this blog post, I’ll explain everything there is to know about PR practice. To boost credibility, PR professionals aim for earned media coverage, such as news articles and features. Media Relations Have you ever watched a news story about a company or an individual and wondered how that came about? What is PR?

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7 Actionable Expert Tips on Brand Reputation Monitoring

mention

That can help you determine the sentiment of your customers (positive or negative), identify trends, and gain insights into your digital reputation. It involves keeping track of your digital reputation across various channels such as news and earned media, forums (Quora, Reddit, etc.),

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7 Strategies for Effective Online Reputation Management in 2024

mention

When you search for the brand’s name on Google, you’ll see results that point to its homepage, news from its website, and top stories from third-party sites. Source By looking at the top stories in the screenshot, you can see that there’s no negative news.

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Data Analytics Helps Assess the Global Pandemic’s Impact on Marketing

Smart Data Collective

Early last year, My Customer made some great observations about the role of analytics in tracking customer trends. The pandemic surfaced a couple of months later, which opened even more doors for analytics to be used to help brands monitor customer trends. Many analytics tools have helped us discover some more trends that work well.