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The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. It would be impossible without strong examples.

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6 Customer Journey Touchpoints to Help Build an Optimal User Experience

Alexa

For example, you can also educate potential customers about your product and industry in a similar way using blog posts. Work management platform Fibery has done something unique in that regard with their “Fibery vs. X” blog series. This blog series shows Fibery’s capabilities against a number of other work management platforms.

Education 328
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How to Create Engaging Visual Content on a Budget

mention

Canva allows you to produce the best quality blog and social media posts, including infographics and profile photos. Let your visuals communicate the message clearly. You can add tables, text, graphs, and charts to create comparison data, lists, how-to’s, and maps. Structure it well and avoid a complicated design.

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7 Best Practices for Creating Engaging & Meaningful Infographics

mention

Even though infographics are often perceived as a visual form of content, a great infographic is the one that conveys the key message and gets a reader to believe in what you have to say. Graphics, charts, and icons are only the means to make that message stand out and tell a story. This applies to all images used in a blog post.

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4 Ways AI Can Enhance Your Marketing Strategies

Smart Data Collective

While content marketing strategies start with keyword research, keywords alone aren’t enough to carry your message. Shorter blogs with answers to specific topic-related questions support each of your sub-pillar pages. Audiences tend to respond better to messages with a touch of personalization.

Marketing 244
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Topical Authority in SEO: What Is It & How to Build It

mention

Here’s an example of a topical map I quickly brainstormed: Now there’s a smarter way to build a topical map. Here’s a screenshot from a blog post on Mention that shows what a backlink typically looks like: Backlinks were confirmed in 2016 to be one of Google’s strongest ranking factors.

IT 273
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??5 Key Steps to Start an Online Course Business

mention

See the message that your competitors transmit and what they use as a lead magnet. The course development process will be much simpler and clearer if you divide it into three parts: goal setting, mapping, and authoring. Map out eLearning content. First, you need to know as much as you can about your competitors.

Business 245