mention

MARCH 23, 2022

Marketers are overwhelmed by their jobs, and it’s easy to see why. The flood of data you’re expected to handle keeps getting bigger, not least because marketers cover as many as 13 different channels , with big data having reached tsunami-like proportions. Markets, trends, and consumer expectations are fluctuating like mad.

Marketing 273

Marketing Marketing Predictive Analytics Sales 273

Tinuiti

DECEMBER 22, 2022

Social 8 Social Media Trends & Their Impact on Marketers in 2023 By Tinuiti Team Dec 22 2022 The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023. TikTok users are 1.5x adults will spend 18.6%

Commerce 130

Commerce Marketing Marketing Entertainment 130

mention

MARCH 3, 2023

This is what word-of-mouth marketing (WOMM) is all about. All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. Source Here, users can find answers to the questions they’ve been asking. Conduct an in-depth market analysis.

Marketing 261

Marketing Marketing Win Knowledge 261

Smart Data Collective

MAY 11, 2023

Bhaval Patel of Space-O Technologies wrote a blog post about the growing importance of AI for mobile apps. AI apps can gather data by analyzing user behavior and interaction. Additionally, AI can enhance the functionality and user experience of AR apps. However, AI isn’t just useful within the app itself.

Commerce 247

Commerce Competitive Landscape Gaming Algorithm 247

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Management 234

Management Marketing Marketing Benchmarking 234

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Marketing 160

Marketing Marketing Predictive Analytics Analysis 160

Smart Data Collective

SEPTEMBER 7, 2022

Data mining technology has led to some important breakthroughs in modern marketing. Even major companies like HubSpot have talked extensively about the benefits of using data mining for marketing. One of the most important ways that companies can use data mining in their marketing strategies is with SEO. Social Media Marketing.

Data Mining 338

Data Mining Algorithm Technology Technology 338

mention

SEPTEMBER 13, 2023

In modern-day marketing, visual content plays a vital role in winning leads and customers. This is a strong reminder of the role visual content plays in meeting marketing goals. This is a strong reminder of the role visual content plays in meeting marketing goals. They shape their tools, and afterward, the tools shape them.

Brainstorming 298

Brainstorming Competitor Analysis Marketing Marketing 298

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

Learning 209

Learning Marketing Marketing Restaurants 209

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Marketing 160

Marketing Marketing Sales Technology 160

mention

JUNE 16, 2023

Instagram’s algorithm curates each user’s Explore page based on their current interests and suggests accounts to follow. It is, therefore, likely that a user who follows and likes beauty lifestyle content will also see fashion lifestyle content on their Explore page. No two Explore pages are the same.

Algorithm 287

Algorithm Profiling Restaurants Startups 287

Smart Data Collective

AUGUST 15, 2022

They are more complex than reactive AI because they can analyze and use stored data to make better predictions, presenting users with greater possibilities. Keep reading to discover some of the primary reasons companies adopt AI into their operations. Improved Marketing. Marketing is an essential part of every business.

Business 247

Business Knowledge Loss Intelligence 247

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. The platform offers a unique and untapped goldmine of market research.

Market Research 159

Market Research Marketing Research Research Marketing 159

mention

SEPTEMBER 7, 2022

If you’re a social media marketer, you know that one of the key ways to build awareness for your brand is to create engaging and compelling content. In this blog post, we’ll explore seven different ways that you can use NFTs to help promote your brand. Read on to learn more! What are NFTs. How do NFTs work?

Gaming 362

Gaming Startups Travel Marketing 362

mention

APRIL 27, 2022

Adopting a CRM system for your business comes with several benefits, but you need to choose the right one to get the most out of this tool. However, that can be difficult when there are so many options on the market, from well-known brands to up-and-coming software solutions. How efficient is your sales/marketing team?:

Startups 362

Startups Data Mining Sales Management 362

mention

SEPTEMBER 8, 2023

Collaborate with influencers Leveraging influencers for social media PR campaigns is incredibly effective, since 61% of consumers trust influencers over branded content. Partner with marketing experts and thought leaders if you’re a social media marketing brand. You can share your blog content, for instance.

Profiling 184

Profiling Advantage Advantage Globalization 184

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. When you have Prime Day ads on Amazon, pointing users to a specific landing page makes it easier for them to convert into customers. Increase your keyword bids, increase your campaign budgets.

Win 130

Win Sales Advantage Advantage 130

Domo

MARCH 14, 2024

SILICON SLOPES, Utah — Today, Domo (Nasdaq: DOMO) announced that Outcast , a leading integrated communications and marketing agency, is using Domo’s data experience platform to measure the impact of its campaigns and make real-time, informed decisions about where to focus client resources.

IT 52

IT Commerce Business Intelligence Intelligence 52

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations. Let’s get into it.

Marketing 124

Marketing Marketing Sales Education 124

Netbasequid

SEPTEMBER 6, 2022

promises enhanced user privacy, better protection from cyber criminals, and an immersive experience full of marketing potential! Businesses will enjoy a more functional online presence and marketers will have a host of new ways to reach their audiences. Before we get to its implications on Marketing, what is Web 3.0

IT 98

IT Marketing Marketing Entertainment 98

mention

APRIL 11, 2024

Whether for analyzing stock market trends, assessing campaign impact, or ensuring compliance, sentiment analysis helps in translating raw data into actionable insights. Maybe that ad campaign wasn’t a hit after all. In short, it’s about staying informed and agile in a dynamic market landscape.

Analysis 157

Analysis Algorithm Gaming Cyberspace 157

Smart Data Collective

NOVEMBER 3, 2021

Web developers are using AI technology to optimize the user experience and execute their designs more quickly. Yes, this is the exact amount of time it takes for users to form an opinion about your website— and decide whether to stay or leave. Many companies are using AI to create powerful logos and better products. percent (nearly 3.7

Due Diligence 284

Due Diligence Startups Technology Technology 284

Zoominfo

FEBRUARY 20, 2018

Artificial Intelligence—or AI—has become an increasingly hot topic in the marketing world as of late. The reason for this is simple: AI technology can automate tasks, simplify complex processes, and organize complicated data sets just as a real marketing professional would—only faster and more accurately. Keep reading!

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

CXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Marketing 85

Marketing Marketing Retail Startups 85

mention

APRIL 22, 2021

In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. Write a blog post 3. Embed your videos in an existing blog 4. In this blog, I’ve explained how you could extract your audio file on iMovie. Write a blog post. But, the real work begins now.

IT 245

IT Algorithm Research Management 245

Smart Data Collective

AUGUST 12, 2019

Link building is an intrinsic part of any successful digital marketing campaign. They help users to discover useful information online. There is nothing to worry about if you take the right approach and rely on a Singapore-based SEO agency with international marketing experience. Influencer marketing .

Learning 191

Learning Algorithm Profiling Marketing 191

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Here is a look at their powerful first global Tokyo Olympics campaign: Visa .

Sports 111

Sports Marketing Marketing Gaming 111

bazaarvoice

APRIL 5, 2022

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? What is product marketing?

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. There are essentially two competing schools of thought among B2B marketers. The good news?

Startups 130

Startups SWOT Sales Enablement Sales 130

Zoominfo

JUNE 8, 2020

There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. I found that Hubspot has been tracking this pretty well in their blog. Marketing emails are up 20% and sales emails are up 50% compared to their pre-COVID-19 levels! Marketing emails are up.

Sales 195

Sales Knowledge Innovation Marketing 195

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Sales 113

Sales Gaming Marketing Marketing 113

Netbasequid

NOVEMBER 4, 2022

As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. And post-cookies, it will be necessary for brands to accomplish that level of segmentation to understand the target market. There are ways. Let’s explore!

Research 97

Research Gaming Analysis Intelligence 97

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

SpyFu

SEPTEMBER 8, 2022

The way your website looks goes a long way to affecting the user experience, your SEO efforts - and your conversions. Landing page conversion rates average 4.02% , which means that for some marketers the money is on single-page websites. Limited content marketing opportunities. What design will improve your conversion rates?

Business 98

Business Commerce Security Security 98