Remove blog modern-marketing-skills
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CIOs in transition: 5 tips for landing your next IT leadership job

CIO

What are key activities to focus on and skills to develop that can help you land a new, exciting role faster? One recommendation is to leverage a lightweight CRM and treat networking like a lead-generation activity, a skill that also builds better understanding and appreciation of sales and marketing functions.

IT 555
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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams.

Copywrite 894
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3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows

Smart Data Collective

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. However, using AI to develop creative work and marketing content is challenging. However, this has changed with the integration of AI.

Marketing 230
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Top Email Marketing Automation Tools in 2023

mention

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 275
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6 Must-Have Tactics to Leverage the Power of Word-of-Mouth Marketing (WOMM)

mention

This is what word-of-mouth marketing (WOMM) is all about. All these data points to the fact that word-of-mouth marketing can be instrumental in helping brands win loyal customers and boost sales. This can help enhance your team’s knowledge, skills, and work efficiency and create a productive workforce.

Marketing 261
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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. Sprout Social has a blog post on accomplishing this.

Profiling 352
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Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

Data mining technology has led to some important breakthroughs in modern marketing. Even major companies like HubSpot have talked extensively about the benefits of using data mining for marketing. One of the most important ways that companies can use data mining in their marketing strategies is with SEO.