mention

JUNE 14, 2023

With an increasing number of users and social media content, businesses are struggling to cut through the noise. Table of Contents: What is Social Listening ? Social monitoring focuses on tracking and observing social media channels for specific mentions, keywords, or brand-related content.

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mention

APRIL 13, 2022

Not all marketing goals are created equal. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing.

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mention

MAY 6, 2024

Succeeding in the creator economy takes more than just creating good content. This is where Public Relations (PR) can drive impact for content creators who want to stand out in the competitive digital world. This article is a practical guide for content creators at any stage in their journey. Let’s get started.

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mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

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Marketing Marketing Travel Commerce 273

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

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Marketing Marketing Startups Commerce 275

mention

MARCH 29, 2023

In 2023, every brand has utilized email marketing and understood its importance. With the COVID-19 outbreak, the largest chunk of revenue was due to online sales, according to BBC : Marketers finally realized how not utilizing email marketing is like leaving money on the table, as email marketing allows brands to boost sales.

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mention

MAY 19, 2021

Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. Create long-form content. There is a constant struggle for marketing professionals to catch your reader’s attention. Use video content to build efficient communications.

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Win Marketing Marketing Algorithm 354

CIO

AUGUST 17, 2023

“Since the middle of last year, we’ve been analyzing the potential impact, opportunities, and risks of the speed of innovation in this area, as well as introduced policies and implemented measures to minimize risks,” he says. But overall, we see this as a huge opportunity. We’re testing ChatGPT at an individual level,” he says.

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mention

MARCH 10, 2021

Video marketing has gained a surge of popularity over the past years. Many brands have used this marketing strategy because it can generate ROI in the space of a short time. However, what makes video marketing distinct from any other marketing tactics in the first place? 86% of brands use video as a marketing tool.

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Marketing Marketing Win Entertainment 360

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance.

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Marketing Marketing KPI Loss 207

mention

JULY 20, 2022

However, it could be hard to stand out because of many online businesses and the bulk information available regarding creating a successful store. To make it easier for you, I’ve put together a list of free marketing tools for e-commerce that will help you grow your business online. Free marketing tool for SEO audit.

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Commerce Marketing Marketing Analysis 326

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

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Marketing Marketing Education Information 264

mention

JUNE 12, 2023

Table of Contents: Managing Your Social Media Marketing Budget Effectively How Much Should You Spend on Social Media Advertising ? It’s unsurprising why many companies entrust experienced professionals or marketing agencies to oversee platform and campaign management. Marketing will comprise roughly 13.6%

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Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Marketing Marketing KPI Sales 246

Tinuiti

MARCH 7, 2024

Amazon Amazon Trends & Industry Predictions for Sellers [2024] By Tinuiti Team Mar 07 2024 2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities, relaunched platforms, a major IPO and more. and Meta’s 19.5%).

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mention

AUGUST 4, 2023

Social media channels like Instagram, Facebook, and YouTube are popular touchpoints for social media marketing. However, savvy marketers are always on the lookout for new and emerging social networks to reach audiences. If you are not convinced that marketing on Twitch is the right move for your business, consider the following.

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Marketing Marketing Gaming Education 130

mention

MARCH 11, 2024

Today, we’re going to be cutting through the noise and diving into the nuts and bolts of making podcast content that manages to grab attention and actively keeps it. We’ll also tackle points such as collaborating with podcasters and seamlessly integrating podcasting into your broader content strategy.

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Entertainment Brainstorming Startups Gaming 157

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 246

Marketing Marketing Sales Gaming 246

Tinuiti

DECEMBER 22, 2022

Social 8 Social Media Trends & Their Impact on Marketers in 2023 By Tinuiti Team Dec 22 2022 The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023.

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mention

MAY 13, 2022

A well-executed call to action (CTA) is a key element of effective digital marketing. Just a simple thing such as using a button instead of text boosts conversion rate by up to 45% , speaking volumes about why CTAs are a critical part of any marketing campaign, and without them, you’re literally leaving money on the table.

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Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? We’ll Answer that question in today’s blog post. Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

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Marketing Marketing Briefing Sales 221

mention

NOVEMBER 3, 2021

Ever since Amazon made changes to the commission structure of its affiliate program in 2020, a lot of affiliate marketers have been considering whether or not to move away from the Amazon Associates program. Table of Contents: What are the Benefits of Amazon Associates? Things to Consider: Alternative Affiliate Marketing Methods.

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Marketing Marketing Retail Sports 243

mention

MAY 15, 2021

Most marketing newsletters are boring AF, I’ll be the first to say it. As busy marketers, we try not to spend all of our time scouring the internet for useful information. Instead, we are now constantly flooded with marketing newsletters that provide very little value to us. Why do most marketing newsletters suck?

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Marketing Marketing Startups Entertainment 312

mention

JULY 5, 2023

But can referral marketing for SaaS be the solution to generate leads without spending thousands on marketing? Join us on the journey while we dive deep into referral marketing for SaaS Table of Contents: What Is Referral Marketing ? Referral marketing produces noteworthy results. We say, yes, it can be!

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Marketing Marketing Advantage Advantage 130

mention

MAY 11, 2022

Well, you could try measuring your social media Return on Investment (ROI). But how will you measure social media ROI? This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns. This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns.

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Benchmarking Brainstorming Gaming KPI 340

mention

JANUARY 26, 2024

In the ever-evolving landscape of digital marketing, there are various metrics and concepts that marketers need to be familiar with in order to stay competitive. Understanding and effectively utilizing share of voice can have a profound impact on a brand’s marketing strategy and ultimately drive success.

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IT Analysis Competitive Marketing 157

mention

APRIL 7, 2024

Only Content Marketing (18%) and Digital PR (20%) provide better results. By monitoring unlinked mentions, you discovered a popular eco-conscious blog praising your latest product line but not linking to your website. Recognizing this as an opportunity, you can reach out to the blog’s editor and gently request a backlink.

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Entertainment Advantage Advantage Learning 157

mention

JUNE 29, 2022

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. Return on Investment (ROI) is a metric that judges the success (and profitability) of an investment. The Importance of Measuring SEO ROI. It’s important to ask yourself these questions before you measure SEO.

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Marketing Marketing Banking Education 362

mention

MARCH 27, 2024

They’ve shared their ideas, best practices, and success cases, translating into a unique knowledge source to fix online reputation you’re about to tap into. Reputation damage control and repair practices have long been used by risk-averse market players, big and small. These strategies affect how search engines treat your content.

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

JUNE 25, 2018

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

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Marketing Marketing Entertainment Profiling 217

mention

APRIL 26, 2024

In this blog post, I’ll explain everything there is to know about PR practice. A public relations manager is pivotal in crafting and executing PR strategies to achieve business goals, managing crisis communications, writing press releases, and measuring PR efforts. Marketing strategies often involve paid media, like advertising.

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Startups Management Analysis Sales 167

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

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Marketing Marketing Innovation Learning 202

mention

NOVEMBER 16, 2022

Measuring the results of your work is important. Marketers are asked to measure effectiveness of everything, including the copy of their landing pages, emails, and ads. Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. Figure out content for each stage.

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Copywrite IT Entertainment Research 284

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. Impressions Impressions refer to the number of times your clients’ content was displayed (e.g.,

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Restaurants Briefing Marketing Marketing 157

mention

JANUARY 27, 2023

This makes it a potent marketing tool businesses should leverage if they want to reach as many people as possible. However, proper social media marketing isn’t as simple as posting pictures and captions. They do this by giving you the information you need to optimize your marketing approach. It should be run quarterly, too.

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Profiling KPI Entertainment Commerce 261

mention

DECEMBER 11, 2023

Pinterest can be a powerful platform for savvy marketers, offering access to receptive audiences, intuitive tools, and impactful formats. However, if you want to unlock the full potential of Pinterest marketing, you need to understand the data the platform is giving you. Think of Pinterest Analytics as your marketing compass.

Profiling 205

Profiling Benchmarking Algorithm Analysis 205

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

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Marketing Marketing Copywrite Win 124