Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate. What can marketing do better?

Sales 160

Sales Marketing Marketing Win 160

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

MAY 10, 2018

In today’s blog post we break down your bad sales habits and teach you the tactics you need to be more productive. Direct mail: Work with your marketing team to develop eye-catching direct mail campaigns—the more personalized the better. Instead, we recommend that you craft reusable sales outreach email templates.

Sales 236

Sales Research Benchmarking Sales Enablement 236

Zoominfo

DECEMBER 4, 2019

In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. These posts don’t have to be exclusive to content related to your company — you can also share informative articles, blog posts, or videos that you think will be of interest to your ideal candidates. Enter social listening.

Profiling 221

Profiling Gaming Education Information 221

Datapine Blog

APRIL 13, 2021

Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. Connecting all your data sources: Extracting data from multiple marketing channels is also a time-consuming task of the client reporting process. Agency Dashboard Examples & Report Templates.

KPI 102

KPI Analysis Market Research Marketing Research 102

Netbasequid

JANUARY 26, 2022

Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 What are marketing analytics? There’s no place for complacency in marketing.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Datapine Blog

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales?

Sales 70

Sales KPI Analysis Retail 70

mention

NOVEMBER 10, 2021

Should you market your product on Amazon? Amazon marketing optimization strategies Time to zone in on amazing returns. Previously called Amazon Marketing Services (AMS), Amazon Advertising is an umbrella term for all the advertising solutions Amazon offers its sellers, vendors, and registered brands. Types of Amazon ads?

Marketing 246

Marketing Marketing Gaming Sales 246

Datapine Blog

JULY 17, 2019

Here, we’ll explain the KPI data and reporting in greater detail, ask the question ‘what is KPI reporting,’ look at how to create a KPI report, and explore the dynamics of a KPI report template. KPI Reports Examples And Templates. Budget Variance. Let’s start by considering what KPIs are and what they mean in a business context.

KPI 89

KPI Loss Benchmarking Sales 89

Datapine Blog

JUNE 18, 2019

To gain a panoramic view of your business’s financial activities, working with a monthly, weekly, and daily financial report template will give you a well-rounded and comprehensive overview of every key area based on your specific aims, goals, and objectives. Plan out your budget more effectively. Create fully customizable reports.

KPI 100

KPI Finance Loss Sales 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

mention

DECEMBER 2, 2020

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. If you’re responding to the growing need for digital marketing agencies, then you’re probably thinking about scaling upward.

Marketing 195

Marketing Marketing Briefing Management 195

Datapine Blog

APRIL 2, 2019

In this post, we will explain what is a KPI scorecard, when to use it, what is the difference between scorecard and dashboard, and KPI scorecard examples and templates from business scenarios that can be applied to different departments and organizations or used as a roadmap for online data analysis. Let’s start with a simple definition.

KPI 90

KPI Data Analysis Analysis Management 90

Similarweb

DECEMBER 6, 2020

SEO professionals and marketers spend much of their time conducting keyword research , as well as assessing and choosing the right keywords to boost their ranking on results pages and get to the top of Google searches. This is not to say that informational intent is useless in the SEO and marketing worlds if you’re selling a product.

IT 87

IT Restaurants Analysis Competitive 87

Similarweb

DECEMBER 28, 2020

What’s the big deal with affiliate marketing? Everyone is talking about it, it’s an exciting and profitable marketing method but there’s a lot to know and understand before you jump in. . There’s a reason affiliate marketing has become so popular in recent years. This is exactly the goal of affiliate marketing. .

Marketing 98

Marketing Marketing Sales Win 98

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Its made up of the following: Total Addressable Market (TAM): The entire spectrum of prospective buyers who could potentially use a product — even the outliers. Needless to say, while accounts buy, ultimately, people decide.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Marketing 100

Marketing Marketing Travel Education 100

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates.

Win 64

Win Algorithm Analysis Entertainment 64

Moz

JUNE 10, 2020

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates.

Win 64

Win Algorithm Analysis Entertainment 64

Datapine Blog

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. If you want to go deeper into the topic, take a look at our misleading statistics blog post. Correlating Causation.

KPI 107

KPI Sports Information Sales 107

Netbasequid

JUNE 27, 2022

And it all hinges on consumer and market intelligence. Similarly, when performing corporate strategy and development, an organization’s leadership has to consider all angles: internal revenue growth rate data; external market conditions; resources and their optimal allocation; and it has to establish a balance between risk and return.

Competitor Analysis 97

Competitor Analysis SWOT Analysis Market Intelligence 97

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. What's been done already?

Analysis 55

Analysis Commerce Algorithm Entertainment 55

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52

Zoominfo

DECEMBER 4, 2019

In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. These posts don’t have to be exclusive to content related to your company — you can also share informative articles, blog posts, or videos that you think will be of interest to your ideal candidates. Enter social listening.

Profiling 100

Profiling Gaming Education Information 100

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. For starters, it has a long-lasting ranking effect compared to a traditional marketing strategy. SEMrush is a complete toolkit that helps you do extensive market research, including identifying the target audience. Sounds great!

Business 57

Business Benchmarking KPI Profiling 57

Datapine Blog

OCTOBER 17, 2019

In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective. Where should I spend my marketing dollars?”. Who are my most profitable clients? Do I have enough cash to make payroll?

Management 105

Management KPI Benchmarking Advantage 105

Datapine Blog

OCTOBER 7, 2020

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. An additional important thing to consider is which one business should implement in order to gain sustainable success and maintain its competitiveness on the market.

KPI 107

KPI Advantage Advantage Human Resources 107

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Competitive market analysis is one of the most overlooked aspects of marketing. Competitive analysis is a form of market intelligence. You’ll look at their product range and value propositions, their business model and brand and marketing strategies , their sales performance, and the amount of brand equity they have.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

MAY 11, 2021

We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market. What is Market Analysis? When to use market analysis tools.

Analysis 52

Analysis Marketing Marketing Market Research 52

ATTEST

MAY 11, 2021

We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market. What is Market Analysis? When to use market analysis tools.

Analysis 52

Analysis Marketing Marketing Market Research 52

Datapine Blog

MARCH 8, 2021

By collecting and analyzing operational metrics associated with your organization’s daily healthcare expenditure in all primary areas from catering right through to patient medicine, data analysts can help medical institutions streamline their budgeting processes and make alterations or substitutions based on safety, ethics, and trust.

KPI 79

KPI Hospitals Management Predictive Analytics 79

Tinuiti

JULY 5, 2023

It opens up the opportunity to create full funnel, multi-channel marketing campaigns to support sales goals for our clients across the board.” This provides a comprehensive view into how each marketing tactic contributes to a brand’s shopping activity on Amazon.

Sales 130

Sales Advantage Advantage Commerce 130

Tinuiti

JULY 5, 2023

It opens up the opportunity to create full funnel, multi-channel marketing campaigns to support sales goals for our clients across the board.” — Nii Ahene , Chief Strategy Officer, Tinuiti What is Amazon Attribution? This provides a comprehensive view into how each marketing tactic contributes to a brand’s shopping activity on Amazon.

Sales 130

Sales Advantage Advantage Commerce 130

Moz

MAY 26, 2020

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Benchmarking.

Benchmarking 71

Benchmarking Matrix Commerce Loss 71

Moz

MARCH 27, 2019

While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.). Marketing Scientist — Moz.

Algorithm 49

Algorithm Win Knowledge Research 49