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eCommerce Companies Use AI to Ensure their Sites Are ADA Compliant

Smart Data Collective

This is particularly true when it comes to web marketing, where AI is vital to UX design and helping connect customers with the right products and services. Most of the time, this entails launching new ad campaigns, creating blogs to drive organic traffic, and investing in SEO to help your store rank higher in SERPS.

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

If you’re a regular reader of our B2B blog, you already know the drill. To understand the power of a direct dial phone number, we must first discuss connect rate. Lesson #1: Develop a Customer-Centric Marketing Strategy. Although many businesses think they provide great customer service—the reality is, they don’t.

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5 Experts Weigh in on Conversational Marketing Trends to Watch

Alexa

Bots are often built with the singular agenda of serving a customer support use case. Many modern bots handle basic customer support tasks, such as initiating returns or offering order status updates, with relative ease. Creating custom voices for text-to-speech (TTS) will become easier, according to Aylarov.

Marketing 207
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4 Foolproof Ways to Beat Price Objections

Zoominfo

Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Instead of using the word ‘I’, adopt a ‘we/us’ mentality. Leverage customer testimonials or case studies. Put yourself on their team. Avoid talking about yourself during the demo.

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6 Important Social Selling Mistakes to Avoid

Zoominfo

62% of employees at large companies say social selling enables them to build stronger, more authentic relationships with customers and prospects. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts.

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Attention Digital Agency Owners: How to Solve The Principal-Agent Problem to Build A Successful Agency

E2M

During my reading and research, I came across a term called Mental Model and the frameworks related to it for the first time. But before we get into that, let’s first take a quick look at what a Mental Model is. What Is A Mental Model? Mental models are how we understand the world.

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9 Ways to Handle a Social Media Crisis Effectively

mention

This article will focus on the best ways to handle a social media crisis effectively and safeguard both your brand reputation and customer trust. The first step is to consider what situation constitutes a crisis and clearly mention it in your action plan. But no social media strategy is complete without a crisis management plan.

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