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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

Last November, I spent a weekend with our executive team brainstorming the biggest and most exciting opportunities for our growth in 2020 and beyond. We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective.

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10 Ways to Get More Useful Feedback from Customers

mention

Research by Power Reviews revealed that only 40% of online product pages have reviews, but they attract 88% of all web traffic. Take advantage of that by engaging whenever someone mentions your brand on social media, and amplifying their posts on your own channels. This way you’ll encourage customers to post more feedback , more often.

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4 key roles that define transformational IT leaders today

CIO

“For me, it is fantastic the title of CIO keeps getting additions,’’ says Irving Tyler, distinguished research vice president at Gartner. The CIO has a great opportunity to see the many different aspects of an organization and moderate or lead brainstorming sessions to talk about the challenges or problems the business has, he says.

IT 724
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8 Tips to Write a Persuasive Email

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Research shows that about half of all emails are opened or deleted based on the subject line alone. Plenty of advantages come with using conversational language throughout your writing. It’s worth mentioning that your goal for each specific email and campaign will vary based on your industry and current projects.

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Mistake #15: Using the Wrong Metrics and Neglecting Analysis. Source: Econsultancy.com.

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The four Es of AI: Keeping up with the trend that never sleeps

CIO

Brainstorm how generative AI could make your processes (and the people supporting those processes) more intelligent and productive. If you’re already using AI for some of the use-cases you brainstorm, no matter – record those too. Research reports have dangled that generative AI could add trillions to the global economy.