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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer.

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6 Competitor Monitoring Tools to Boost Your Website Engagement

mention

The strategic advantage behind compiling a competitive analysis is that it helps you get a better picture of the competition so you can try to emulate their success but also recognize and avoid their failure, ” explains Christopher Tompkins, co-founder, and CEO of The Go! Why Should You Track Competitor Website Engagement? “

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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. According to research from Mike Blumenthal, 70% of local business conversions happen on the SERP with the smaller percentage happening on websites. Use them to your advantage! Theirs is “Connected brands start with connected teams.” Rip the bandaid off.

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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? Research shows that about half of all emails are opened or deleted based on the subject line alone. Plenty of advantages come with using conversational language throughout your writing. This email would have less impact if it read “click here” or “learn more.”

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4 key roles that define transformational IT leaders today

CIO

“For me, it is fantastic the title of CIO keeps getting additions,’’ says Irving Tyler, distinguished research vice president at Gartner. Smith says he didn’t have a customer experience background, so to prepare for his new responsibilities, he had to dive in and learn from experts.

IT 724
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

Before going further down this road, learn these common mistakes and save yourself time, money, and grief. If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Consider investing in easy-to-use photo-editing software and learn how to take advantage of its tools.

Marketing 212
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5 TIPS TO LAUNCH A CAREER IN AI

Evalueserve

Businesses have caught on and are investing more and more to turn their data into competitive advantages, from operations to market intelligence. Once you’ve settled on the AI journey for your career, it’s time to do some research. During our brainstorming sessions — we follow a simple rule – No questions are silly questions.