Advantage Brainstorming Briefing Research 
CIO
DECEMBER 6, 2023
Treat it as a brainstorming discussion that stimulates new ideas rather than something that will produce the perfect idea for you fully baked. For instance, AI might generate company press briefings, but only a human editor can approve the sharing of content with selected journalists and publications,” he adds.
Moz
MAY 10, 2020
Plus, brainstorming can be a bit of a selfish process. Including feedback from experts can also give you a competitive advantage in the SERPs. Ultimately, it's important to consider who you're interested in speaking with and how that expert's experience might align with your audience's interests, and brainstorm ideas from there.
Moz
MAY 18, 2020
Our paid and organic search teams are conducting keyword research and competitive analysis together, reducing duplication of effort. We’re dividing and conquering to cover more research ground more quickly, share learnings from our own areas of expertise, delivering a stronger product, and speeding it up by weeks.
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