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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer.

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

If your products are relatively expensive, potential customers generally spend some time doing research before purchasing. Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Mistake #15: Using the Wrong Metrics and Neglecting Analysis. Source: Econsultancy.com.

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Content Optimization 101: How to Rank Higher in Search

Similarweb

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. Get inside your target audience’s head and research how they search for relevant content. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article. Document your research. Emphasize communication rather than selling in this environment.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Let customer and competitor research guide you. In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. Use quantitative research to glean standardized facts related to users’ experience with your website, brand, or product features.