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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” But overall, we see this as a huge opportunity. A Trojan horse?

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19 Harmful Influencer Marketing Mistakes to Avoid

mention

Brainstorm with others in your company to come up with a list of new, relevant verticals before beginning your next campaign. Consider investing in easy-to-use photo-editing software and learn how to take advantage of its tools. The Fix: Are you stuck using influencers who represent only a few verticals?

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Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. Next, brainstorm. A powerful meta description can bump up your click-through-rate, so take advantage of this opportunity. The more effective content will be search-friendly for Google and for people. . How to optimize content for SEO.

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5 methods to adopt responsible generative AI practice at work

CIO

Start taking advantage of the opportunities to use LLMs to summarize and analyze documents, or generate text to explain concepts in more constrained scenarios where that information gets reviewed internally by people with expertise, rather than getting shown directly to your customers or other end users.

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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Let’s determine your eligibility, find your B2B opportunities, identify tips specific to your business model, analyze an outreach email, explore your content with a checklist, and find an advantage for you in today’s article. Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

In the growth phase, you have the advantage of early adopters and data to tailor marketing (and product development) strategies based on customer experiences. A compelling UVP is born out of brainstorming and experimentation. Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1.